We are not taking any further bookings for this course. Watch out for the date of our next session.
What Will I Learn?
By the end of the day you will be equipped with the marketing knowledge and techniques to improve your business's performance through effective marketing activity.
You will have a clear understanding of what marketing is, how it can support the growth of your business, how to carry out marketing alongside other tasks and put measures in place to evaluate the success of your marketing activity.
- Apply the basic concepts and principles of business to marketing.
- Understand your markets and customers.
- Identify your competitive edge.
- Build a value proposition.
- Position your business in the marketplace.
- Manage customer relationships.
- Understand product, service and channel management.
- Integrate your marketing programs and evaluate their success.
- Manage your marketing activities.
Who Should Attend?
The Masterclass is aimed at start-ups, sole traders and business owners in general, as well as team members involved in carrying out marketing activity. We guarantee you will be learning the tips and tricks of the trade to get started as soon as you finish the course.
Course Programme
We believe in practice as well as theory and will look at real life working examples of successful marketing strategies and campaigns; from start-ups, through to SME and Multi-nationals, so you will get to see what success looks like. The delivery style is interactive with a full explanation of the tools and frameworks used, then each component will be practised. Contributions from delegates are warmly welcome.
- Understanding the business-to-business environment.
- Customer orientation.
- Knowing your market.
- Defining your value proposition.
- Market segmentation, targeting and positioning.
- Product and service marketing.
- Delivering value added solutions.
- Customer relationship management.
- Pricing.
- Marketing strategy & the marketing mix.
- Marketing tools & campaigns.
- Marketing planning: 10 step marketing plan.
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